Rachel Brown is a visionary leader in sustainable tourism with over 20 years of experience in the marketing industry. Most recently, she served as Executive Director of Visit Durango, where she spearheaded a team of 17 tourism marketing and sustainability professionals at the Destination Management & Marketing Organization (DMMO) for southwest Colorado’s most visited region. Under her leadership, Durango became one of the first destinations in the U.S. to establish a dedicated destination management department within its DMMO, setting a new standard for how destinations balance tourism growth and stewardship.

With more than a decade of experience in destination marketing, Rachel has held key leadership roles, including Director at Visit Fisherman’s Wharf, San Francisco, and Visit Oakland. Her commitment to the tourism industry extends beyond day-to-day operations—she has served on the Board of Directors for the Colorado Tourism Office and the Durango Creative District, and chaired the Marketing Committee for the Colorado Tourism Office.

A passionate traveler herself, Rachel has explored 45 countries and counting, bringing a global perspective to her work in shaping sustainable tourism strategies that truly resonate. Whether leading initiatives or inspiring teams, Rachel’s focus remains on creating tourism models that honor the environment, community, and the visitor experience.