How to Combat the Return of the Trump Slump with Destination Stewardship
Rachel Brown Rachel Brown

How to Combat the Return of the Trump Slump with Destination Stewardship

With Trump winning another term, U.S. tourism will likely face renewed challenges similar to those seen during his previous presidency. International visitor numbers dropped significantly then... This led to what some dubbed the “Trump slump” … For Destination Marketing/Management Organizations (DMOs), this environment underscores the importance of adopting strategies centered around destination stewardship and sustainable tourism to build resilience and maintain competitiveness.

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Tourism Terms Explained: Management, Stewardship, Sustainability, & More
Rachel Brown Rachel Brown

Tourism Terms Explained: Management, Stewardship, Sustainability, & More

In the tourism industry, terms like "destination management," "destination sustainability," "regenerative tourism," "responsible tourism," and "destination stewardship" are often used interchangeably. However, while these terms share common goals of sustainable and mindful travel, they each focus on different aspects of how destinations and tourism are managed, promoted, and preserved. Understanding the nuances between them can help organizations choose the most appropriate approach for their mission and influence.

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11 Steps to Get Started on Destination Sustainability
Rachel Brown Rachel Brown

11 Steps to Get Started on Destination Sustainability

If you’re part of a Destination Marketing Organization (DMO), you might be feeling that your destination is teetering on the edge of overtourism, grappling with resident sentiment, or worrying about an uptick in natural disasters. Whatever your wake-up call is, trust your instincts—it’s time for a balance reboot! Chances are, it’s not too late, but if you bury your head in the sand, you might just regret it later. Ignoring the current issues facing your community could lead to a snowball effect. Yes, it sounds daunting, but fear not; here are 11 steps to get you started on this noble journey.

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